Why focus on Tin Shiu Wai? How did you develop this concept? Who are the target beneficiaries? What are you trying to achieve with this programme? How did you select the corporate hosts? What is expected of the corporate volunteers? If I am interested in volunteering, what do I need to do? Will corporate volunteers receive training? If my company is interested in taking part, what do I need to do? Who is Community Business? What is the CBLT? What does it cost to take part? Will you be running this programme again?

Why focus on Tin Shui Wai?
Tin Shui Wai is Hong Kong ’s largest new town with a population of well over 270,000 people. There are 3 key challenges to this new town: 1. High unemployment rate: many low skilled labours with no hope of finding job opportunities in Tin Shui Wai. 2. Risks of intergenerational poverty: a young population from less privileged background with one of every 10 families on the CSSA scheme. 3. Lack of self motivation: there are a higher percentage of non-engaged youth who later become unemployable. After a series of suicide cases involving families and children, the media has since named Tin Shui Wai the ‘City of Sadness ’. The CBLT has agreed to focus on Tin Shui Wai in order to meet the many needs of this community.

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How did you develop this concept?
The concept was developed as a result of a lengthy consultation process with the business community, namely the Community Business Leadership Team ( CBL T), NGO community in Tin Shui Wai and university sector.  Following a ‘Seeing is Believing Visit’ to Tin Shui Wai in January 2008, the CBLT recognised that for many young people in the district, the prospect of a tertiary education or a job in the heart of corporate Hong Kong is a far off dream.  By partnering with tertiary education institutes and tapping into the unique resources of the corporate sector we hope to bring this one step nearer. 

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Who are the target beneficiaries?
The target beneficiaries for this programme are Form 5 to Form 7 students in the Tin Shui Wai district. 

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What are you trying to achieve with this programme?
The CBLT recognises that it cannot change the lives of these young people in one day.  However, the hope is that by giving them access to people and experiences they would not otherwise have, this programme might broaden their vision, inspire them to think about their future job opportunities and encourage them to continue their studies.

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How did you select the corporate hosts?
Community Business invited member companies who were interested in being Corporate Hosts to complete a nomination form and then selected them according to a number of key criteria.  The focus was on trying to identify companies that would be a recognised brand for these young people and accessible in terms of potential job opportunities. 

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What is expected of the corporate volunteers?
The role of the corporate volunteers is essentially to work as part of a team and act as a mentor for the day.  You will be expected to interact with the young people in your team, seek to understand their personal aspirations, encourage them to continue their studies and inspire them to think about their future job opportunities.  We are looking for people who have an optimistic outlook and can enthuse these young people to be positive about their future opportunities.

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If I am interested in volunteering, what do I need to do?
If you are interested in taking part as a corporate volunteer, please complete the attached nomination form.  Your company should be a member of Community Business – please check this list to see if your company is currently a member.

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Will corporate volunteers receive training?
Corporate volunteers will be expected to attend a 90 minute Briefing Session prior to the Action Day.  They will also be provided with reading materials and advice on mentoring.

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If my company is interested in taking part, what do I need to do?
If your company is interested in taking part we would be delighted to hear from you.  Please contact Kelvin Lo at Community Business.

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Who is Community Business?
Community Business is a unique membership based non profit organisation whose mission is to lead, inspire and support businesses to continually improve their positive impact on people and communities. Community Business provides training, facilitation and advice to some of the world's leading companies in Corporate Social Responsibility (CSR) and its major areas of focus include diversity in the workplace, corporate community investment and CSR strategy and policy. Founded in 2003 and based in Hong Kong , Community Business currently works with a number of organisations, small, medium and large, committed to CSR. For more information, visit www.communitybusiness.org.hk

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What is the CBLT?
The Community Business Leadership Team ( CBLT) is a unique group of business leaders in Hong Kong committed to corporate social responsibility.  Representing over 40 companies across a range of industries, the group meets 8 times a year to discuss ways in which it can take action to shape the development of CSR in Hong Kong .

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What does it cost to take part?
If your company is a member of Community Business there is no cost to take part.  All costs of volunteers will be covered within the overall funding of the programme.  For a list of companies providing sponsorship for this programme, please see:   If you would like to make a financial contribution, please contact Kelvin Lo.

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Will you be running this programme again?
This is Phase 1 of the programme and we plan to build on the experience to replicate the programme in the future.  We hope this project will grow to make a positive impact on more young people in Hong Kong , involving more corporate hosts and corporate volunteers.

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